I just posted a new review over at Digitalry, comparing social media management platform Sprout Social to long-time industry pillar Hootsuite. Check out the excerpt below!
Back in February my partner Raj and I visited the headquarters of Sprout Social, creator of the popular and growing social media management tool of the same. Sprout is based in downtown Chicago, and it was an awesome experience to go in and meet some of the people working behind the scenes.
Like many digital and social media marketers, we are always on the lookout for ways to help streamline and improve the efficiency of how we use social media. I started using TweetDeck a long time ago to help with Twitter. But, as anyone familiar with Tweetdeck knows, it’s not good for much beyond scheduling Tweets ahead of time and running multiple accounts. Its functions are focused on Twitter management, not comprehensive social media management.
I have been using Hootsuite on and off for a year and have generally been satisfied with it. I watched Sprout Social with great interest when it first started getting popular. One of the things that always attracted me to it beyond the actual platform was that it was a local company still in the start-up stage. I am a big proponent of supporting and working with local and growing companies. The fact that Sprout was local meant that digital marketers in the area could develop first-hand connections and personal relationships with the minds behind the product.
After taking the tour of the facility and getting a nice run-through / demo of the software, I signed up for a 1-month free trial. My trial just concluded the other day and I wanted to share my thoughts on this platform and it how it compares to Hootsuite.